Friday, May 17, 2019

I have been doing some PR work lately. It is amazing what you can learn.

"PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known as "earned" or "free" media -- stories appearing on websites, newspapers, magazines and TV programs -- as compared to "paid media" or advertisements.
PR agencies and advertising agencies share the same goals:  promoting clients and making them seem as successful, honest, important, exciting or relevant as possible.  But the paths to creating awareness are vastly different.  Most people understand advertising is paid for by the client and should be viewed with skepticism.  Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably."


If anyone is interested, do contact me in the comments.

A great example of what can be done is in this report below:

Media nameCountryLanguageDownloadMonthly unique
visitors
Yahoo Hong KongRegionalEnglishURL / PDF1,010,493,960
Yahoo IndiaRegionalEnglishURL / PDF993,926,610
Yahoo TaiwanRegionalEnglishURL / PDF987,392,310
Yahoo AustraliaRegionalEnglishURL / PDF314,686,170
Yahoo SingaporeRegionalEnglishURL / PDF314,685,540
Yahoo New ZealandRegionalEnglishURL / PDF314,685,360
Morningstar MalaysiaMalaysiaEnglishURL / PDF3,808,020
Morningstar MalaysiaMalaysiaMalayURL / PDF3,808,020
Morningstar MalaysiaMalaysiaChinese(CN)URL / PDF3,808,020
Morningstar Hong KongRegionalEnglishURL / PDF3,791,880
Morningstar Hong KongRegionalChinese(CN)URL / PDF3,791,880
ET NetRegionalEnglishURL / PDF3,691,170
Morningstar TaiwanRegionalEnglishURL / PDF3,151,680
Morningstar TaiwanRegionalChinese(CN)URL / PDF3,151,680
Morningstar SingaporeRegionalEnglishURL / PDF2,756,670
Morningstar SingaporeRegionalChinese(CN)URL / PDF2,756,670
AsiaOneRegionalEnglishURL / PDF807,420
Sina Hong KongRegionalEnglishURL / PDF730,080
Sina Hong KongRegionalChinese(CN)URL / PDF730,080
The President PostRegionalEnglishURL / PDF694,378
Korea7sRegionalEnglishURL / PDF517,920
JapanHaiRegionalEnglishURL / PDF517,170
Singaporean BizRegionalEnglishURL / PDF514,380
Singapore News BlogRegionalEnglishURL / PDF499,590
Asian News FeedRegionalEnglishURL / PDF498,720
Australia HopRegionalEnglishURL / PDF487,740
IT News AfricaInternationalEnglishURL / PDF484,410
China Lucky8RegionalEnglishURL / PDF477,990
GoMalaysiaMalaysiaEnglishURL / PDF469,050
iManilaRegionalEnglishURL / PDF445,620
Hub-NZRegionalEnglishURL / PDF445,590
VisitVietRegionalEnglishURL / PDF432,270
Indo-BeatRegionalEnglishURL / PDF429,270
OpenSourceForURegionalEnglishURL / PDF403,740
Hong Kong PanRegionalEnglishURL / PDF372,240
Vulcan Post MalaysiaMalaysiaEnglishURL / PDF316,590
Business Insider SingaporeRegionalEnglishURL / PDF237,630
ChipsnWafersRegionalEnglishURL / PDF231,750
Vulcan Post SingaporeRegionalEnglishURL / PDF222,120
QuamnetRegionalEnglishURL / PDF164,400
Share JunctionRegionalEnglishURL / PDF132,900
BlogaramaInternationalEnglishURL / PDF110,520
Viet Nam NewsRegionalEnglishURL / PDF104,910
Business Insider MalaysiaMalaysiaEnglishURL / PDF100,980
Shares InvestmentRegionalEnglishURL / PDF86,490
NegosentroRegionalEnglishURL / PDF45,210
Nanyang PostRegionalEnglishURL / PDF37,890
Nanyang PostRegionalChinese(CN)URL / PDF37,890
Business SandeshRegionalEnglishURL / PDF36,420
Journal OnlineRegionalEnglishURL / PDF35,700
Focus MalaysiaMalaysiaEnglishURL / PDF34,920
News PatrollingRegionalEnglishURL / PDF33,600
Bao Song NguRegionalEnglishURL / PDF33,330
Digital ConqurerRegionalEnglishURL / PDF31,530
WeekenderRegionalEnglishURL / PDF27,660
88IVRegionalEnglishURL / PDF27,120
88IVRegionalChinese(CN)URL / PDF27,120
BizhubRegionalEnglishURL / PDF26,550
DB PowerRegionalEnglishURL / PDF25,950
DB PowerRegionalChinese(CN)URL / PDF25,950
BusinessFortnightRegionalEnglishURL / PDF24,720
Navyug SandeshRegionalEnglishURL / PDF22,530
IndonewsRegionalEnglishURL / PDF20,790
Odisha SamacharRegionalEnglishURL / PDF18,630
Bizwire ExpressRegionalEnglishURL / PDF18,240
ElectronicsB2BRegionalEnglishURL / PDF16,080
Dubai PR NetworkInternationalEnglishURL / PDF15,480
CITYPlus FMMalaysiaEnglishURL / PDF14,730
CITYPlus FMMalaysiaMalayURL / PDF14,730
CITYPlus FMMalaysiaChinese(CN)URL / PDF14,730
Iwaishin NewsRegionalEnglishURL / PDF13,140
Media OutReachRegionalEnglishURL / PDF12,240
Media OutReachRegionalMalayURL / PDF12,240
Media OutReachRegionalChinese(CN)URL / PDF12,240
SME Magazine OnlineMalaysiaEnglishURL / PDF11,460
Oi VietnamRegionalEnglishURL / PDF10,380
Forever NewsRegionalEnglishURL / PDF9,570
Woah MalaysiaMalaysiaEnglishURL / PDF9,360
Woah MalaysiaMalaysiaChinese(CN)URL / PDF9,360
Woah MalaysiaMalaysiaMalayURL / PDF9,360
InfocastRegionalEnglishURL / PDF9,210
Business News This WeekRegionalEnglishURL / PDF8,520
Riau OneRegionalEnglishURL / PDF8,370
Hpility SGRegionalEnglishURL / PDF8,130
IntellasiaRegionalEnglishURL / PDF6,360
SITECMalaysiaEnglishURL / PDF5,250
Karimun TodayRegionalEnglishURL / PDF4,710
The IskandarianMalaysiaEnglishURL / PDF4,590
Berita PaluRegionalEnglishURL / PDF4,410
Ohsem (Blog)MalaysiaEnglishURL / PDF3,930
LiveNewsRegionalEnglishURL / PDF3,000
Sukadi (Blog)RegionalEnglishURL / PDF2,880
PinoyTechSagaRegionalEnglishURL / PDF2,850
Malaysia Global Business ForumMalaysiaEnglishURL / PDF2,670
Malaysia InternetMalaysiaEnglishURL / PDF2,550
Associated PressInternationalEnglishURL / PDF2,520
BusinessesRegionalEnglishURL / PDF2,460
News Hub AsiaMalaysiaEnglishURL / PDF2,430
BlogmytutsRegionalEnglishURL / PDF2,280
TravelTextRegionalEnglishURL / PDF2,160
O VietnamRegionalEnglishURL / PDF2,010
HR AsiaMalaysiaEnglishURL / PDF1,740
Koran BuruhRegionalEnglishURL / PDF1,740
Capital AsiaMalaysiaEnglishURL / PDF1,620
Capital AsiaMalaysiaChinese(CN)URL / PDF1,620
Times TechRegionalEnglishURL / PDF1,440
Our Daily News OnlineRegionalEnglishURL / PDF1,230
Africa News CircleInternationalEnglishURL / PDF1,170
AirBTWRegionalEnglishURL / PDF930
The Malay Mail OnlineMalaysiaEnglishURL / PDF840
Times Tech NowRegionalEnglishURL / PDF660
Pemburu NewsRegionalEnglishURL / PDF600
First ReportRegionalEnglishURL / PDFn/a
Lifestyle PostRegionalEnglishURL / PDFn/a
Pitch EngineRegionalEnglishURL / PDFn/a
Go Asia PlusMalaysiaEnglishURL / PDFn/a
Ashley-Yeen (Blog)MalaysiaEnglishURL / PDFn/a
Yahoo MalaysiaMalaysiaEnglishURL / PDFn/a
The Hans IndiaRegionalEnglishURL / PDFn/a

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